Insight: Omega 3 plays a key role in the development of children, therefore Lucky Star’s nutritional value is critical in the development of children’s growth.
Execution: Stand alone series of magazine print adverts were created to remind mothers of local children that the imagination of their kids is invaluable and should be celebrated.
The key visuals communicates by making use of local indigenous games children usually play and reminds the reader of being a child where he/she too has turned a found object into something more amazing with the help of their imagination.
Nominated for Pendoring Awards 2016.
Translation:
'Ayeye' - a common expression or confirmation of wonderment
‘Ovie’ a common expression used to start a game, usually soccer.
‘Mpho le Mampho e be e le bana ba motho’ (Mpho and Mampho were siblings)
‘Kokoko’ - the sound of a knocking stone on the ground