Brief: Revamp and elevate Leeto La Polokwane's social media graphics to enhance online communication with their audience. Execute social media promotions to amplify activations. Additionally, produce engaging video animations and perform meticulous video editing for optimal impact on various social media platforms.
Execution:
1. Social Media and Website Graphics Enhancement
- Redesign graphics to create a cohesive visual message aligned with the brand identity.
2. Vehicle Branding Strategy:
- Devise branding concept that seamlessly integrates with the already visual identity.
- Ensure consistency across all vehicles for a unified and recognizable image.
- Incorporate key messages and contact details for effective communication.
3. Social Media and Website Promotions for Activations:
- Design visually appealing promotional content that aligns with the visual identity.
4. Video Animation and Editing:
- Create dynamic video animations that showcase Leeto La Polokwane's services and initiatives i.e. digital billboards and motion graphics.
- Integrate engaging animations and transitions to captivate the audience.
- Craft an introductory animation featuring the Leeto La Polokwane logo to ensure consistent and standardised introductions for all video announcements.
5. Consistent Cohesive Visual Message:
- Maintain a consistent theme and visual language across all elements of the campaign through implement cohesive colour schemes, fonts, and imagery for a unified brand image.
By meticulously executing this plan, we elevated Leeto La Polokwane's online presence, establish a cohesive visual identity, and engage the audience effectively through social media graphics, animation, and video editing.
Disclamer: All the work presented below is a small summary of the 4 months of work for Leeto La Polokwane. Please refer to their Facebook and TikTok page for more literal examples of the social media graphic work done. [Timeline of work: April 2023 - July 2023]
Revamped the travel card to include a set of three dots, specifically tailored for visually impaired customers, facilitating easier identification of the Leeto La Polokwane travel card.
Vehicle branding with brand identity of Leeto La Polokwane
Social media graphics with a cohesive brand identity to effectively communicate with the customers of Leeto La Polokwane.
Print billboards that were aimed to promote the new card to customers.
Motion graphics for the introductory of any digital content for the brand.
Digital billboard that was aimed to promote the new card for customers.