“A celebration of community, culture and heritage ! #WeTheFolk are holding space for sharing & reflection with a diverse line up of storytellers!”
Execution: We revamped the look and feel of the #WeTheFolk campaign to capture the vibrant spirit of community, culture, and heritage. By drawing inspiration from the Folklore logo, we infused its rich colors and distinctive iconography into every detail. The logo’s icon was used to create a dynamic pattern, weaving it throughout the design to reinforce the theme across social media pages.
**Disclamer: Please refer to their instagram page for more literal examples of the social media graphic work done. [Timeline of work: July 2024 - September 2024]